• Alberta Small Brewers Association membership grows to 27 members
  • Albertans in all parts of the province can now choose amazing local beer
  • Terry Rock hired as new Executive Director, replacing Greg Zeschuk who had been serving in a volunteer capacity since inception

(July 4, 2016) As more Albertans than ever savour locally produced pints, members of the Alberta Small Brewers Association (ASBA) met at the Association’s AGM on June 18th at the Pomeroy Hotel in Olds, Alberta, home of Olds College Brewery. While enjoying fresh beer produced by students at Olds College, members discussed several important items:

Rapid Growth of Craft Brewing in Alberta Leads to Growth in ASBA Membership

Based on data supplied by the Alberta Gaming and Liquor Commission (AGLC), membership heard that the number of breweries (including brew pubs) in Alberta has grown from 19 in 2014 to 40 in the first half of 2016. At least 10 additional breweries are in active planning stages. New local breweries bring more options for consumers, more tourism to the province, and most importantly, they create jobs in communities in every part of Alberta.

ASBA has seen membership growth coincide with the growth in Alberta breweries, with 11 new members joining in the past few months (website update in progress).

ASBA Hires Terry Rock as Executive Director

At the AGM, the membership gave a sincere round of thanks to outgoing Executive Director, Greg Zeschuk of Edmonton. An international expert on beer and brewing culture, Greg has been essential to building ASBA and an invaluable help to most of Alberta’s newest breweries. Greg leaves his volunteer role to focus on building his own much-anticipated brewery in Edmonton’s Richie neighborhood.

Terry Rock joins ASBA as a part-time Executive Director from his practice as a strategy consultant based in Calgary. Terry was the founding President & CEO of Calgary Arts Development Authority from 2005 to 2013. Along with his board and staff, Terry worked to make Calgary a Cultural Capital of Canada in 2012, deliver a game-changing arts facility strategy for Calgary, and build strong ties between culture and tourism, amongst several other successes. He has a PhD in Management (Strategy, Entrepreneurship & Innovation) to go with extensive experience working with the provincial and municipal governments on strategic initiatives with significant positive impact on our cities and the province.

Building a Supportive Regulatory Environment

With such rapid growth, ASBA is committed to working closely with the AGLC and municipal councils to help members navigate regulations and work towards improvements to ensure the industry continues to grow to its potential in a responsible manner. To that end, the 2016 AGM featured a discussion panel, including AGLC staff, that highlighted areas where brewers are seeking clarity on current regulations, as well as opportunities to change regulations to better support the business models of the next generation brewery.

National Advocacy

The AGM concluded with a keynote speech from Luke Harford, President of Beer Canada. Luke brought ASBA members up to speed on Beer Canada’s efforts around national advocacy for social responsibility in the consumption of alcohol, taxation and regulation changes, the increased availability of industry data from Beer Canada, as well as emerging industry trends to watch.

ASBA Membership as of June 2016:

Banff

  • Banff Ave Brewing Co. (Bear Hill Group)

Calgary

  • Banded Peak Brewing
  • Big Rock Brewery
  • Boiling Oar Brewing
  • Brewsters Brewing Company (multiple locations)
  • Cold Garden
  • The Dandy Brewing Company
  • Last Best Brewing & Distilling (Bear Hill Group)
  • Tool Shed Brewery
  • Village Brewery
  • Wild Rose Brewery

Camrose

  • Norsemen Brewing Co.

Canmore

  • The Grizzly Paw Brewing Company

Cochrane

  • Half Hitch Brewing Company

Edgerton

  • Ribstone Creek Brewery

Edmonton

  • Alley Kat Brewery
  • Bent Stick Brewing
  • Situation Brewing
  • Yellowhead Brewing Company

Edson

  • Bench Creek Brewing

Fort McMurray

  • Wood Buffalo Brewing Co. (Bear Hill Group)

Grand Prairie

  • GP Brewing Co.
  • Grain Bin Brewing Company

Jasper

  • Jasper Brewing Company (Bear Hill Group)

Lacombe

  • Blindman Brewing

Lethbridge

  • Coulee Brew Co.
  • [Theoretically] Brewing Company

Olds

  • Olds College Brewery

Red Deer

  • Drummond Brewing Company
  • Something Brewing
  • Troubled Monk Brewery